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Great product photography and placement can drive sales, by making potential new customers believe that they need what you are selling them. Put simply, the quality of your photography says a lot about your company and who you are. It can and should be a key part of your brand identity. A distinct visual look and feel of your photography can feed in to your overall recognisable brand. If done right and used as part of a strategic marketing plan, customers will be able to tell from an image that it belongs to your brand.